Marketing to the Segment of One™
Replacing traditional, mass segmentation tactics used by Communication Service Providers (CSP), our Segment of One marketing lets you build continuous, on-going dialogs with individual subscribers and respond to personal needs and preferences.
A personal profile for each individual customer is managed and dynamically updated throughout each customer’s lifecycle. Holding over 300 attributes, the profile provides a precise picture of each customer’s preferences, usage patterns and current state and is used to determine the optimal next steps, based on the strategy defined. Personal profiles are automatically built and maintained using iCLM’s Big Data capabilities and by pulling data from multiple data sources.
Unlike the reactive “event” or “campaign” based methods typically applied to customers Continuous Engagement takes a holistic approach. The state, attributes, behavior and preferences of each subscriber are continuously traced, allowing you to automatically apply the optimal activities that best suit the subscriber needs at the specific point in time. Changes in the customer needs and status are immediately identified and can be responded to using contextual, real-time activities.
With Pontis, your marketing offers are delivered at the optimal time and context. This occurs at precisely when a user is the most inclined to accept them. A prepaid subscriber, for example, will receive a TopUp offer at the exact point-in-time when the balance is low and has reached the level of the previous TopUp activity.
Using a heuristic learning process, the iCLM platform continuously adjusts offers to match the most up-to-date state of your subscribers. This also means we deliver an end-to-end, closed-loop process, from the initial offer to fulfillment.