TV Operators >Pontis TV Solution
 
The Pontis Mobile Delivery Platform (MDP™) enables operators to maximize their revenue from their TV, Voice and internet services, while increasing customer loyalty and reducing churn.
 
This is achieved by presenting in real time – on the TV and web screens, as well as other channels -  personalized offers and promotions, which are tailored to customer’s real-time context and usage patterns (TV, Voice and Internet usage). Offers can be focused on a single line of business (e.g. increase VOD or premium channels), or cross line of service.
 
The delivery of contextual, personalized offers, as well as the continuous fine-tuning of these offers to the changing preferences of subscribers, produces superior KPIs in terms of response rates and impact on revenue and loyalty, compared to traditional, non-contextual marketing activities.
 
Additionally, the MDP™'s business-oriented user interface and marketing templates enable an intuitive and quick implementation of offers by marketing personnel, without any programming skills.
 
Using the MDP™, marketing teams can:

  • Increase VOD usage through contextual, personalized promotions. (For example, subscribers who reduced their VOD usage are automatically detected and are sent a specific movie offer based on their previous usage and preferences)
  • Add new subscribers to VOD and premium channels through value path promotions and bundles
  • Improve subscribers' user experience and loyalty by providing real-time recommendations (e.g. “people who watched this also watched …”, “people like you”, “top 5”, etc.)
  • Up-sell premium channel s by providing offers tailored to subscribers' individual viewing habits (e.g., subscription to premium sports channel offered to users who viewed a sports event on VOD)
  • Communicate with customers through multiple channels (EPG/IPG, zapper, VOD portal, self service application, CSR, website, IVR, etc.) – adapted to each subscriber's preference and/or the type of offer
 
 
 
 
 

Pontis solution benefits
Implement a comprehensive customer-centric strategy
Manage dynamic individual life cycles throughout your entire customer base
Apply a cross platform (Video, Voice, Internet) customer centric strategy
Drive revenues and reduce churn
e.g. 10-15% Increase in premium channels take up
e.g. 8-12% VOD ARPU increase
e.g. 10-20% increase of number of unique active VOD users
Reduce operational cycles and costs
One day instead of 1-2 month to plan and implement new marketing offers
Ten fold increase in your marketing intensity
50 -100 new marketing activities each month
Improved customer experience
By delivering only contextual messages and benefits