Two More Mind Tricks: More on How Behavioral Economics & Digital Customer Engagements Drive Better Performing Campaigns
In last week’s post we discussed the main pillars of the theory of behavioral economics, where the decision to purchase is not always a rational one. Rather, it is driven by the irrational; by emotion.
We also presented how when you take the principles of behavioral economics and integrate them into the Digital Customer Engagement strategy, response rates increase dramatically and bring very engaging results.
Read the full post here.
Today we’re going to take a look at two more examples of how this comes to life.Details