Happy Customers
05-Sep-2016By Ofira Shafir

It Is Not Enough That Your Customers Are “Satisfied”

Using the Net Promoter Score (NPS) as a guide, take your customers from being merely ‘satisfied’ to happy and loyal brand promoters. Keeping your customers satisfied has long been an important element to building your business and to keep your customers from running away to your competitors. To gain their loyalty and earn true promoters, businesses have had the tough task of consistently anticipating, listening, and responding to their customers’ needs in order to build a trusting relationship.

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Two More Mind Tricks: More on How Behavioral Economics & Digital Customer Engagements Drive Better Performing Campaigns

In last week’s post we discussed the main pillars of the theory of behavioral economics, where the decision to purchase is not always a rational one. Rather, it is driven by the irrational; by emotion.

We also presented how when you take the principles of behavioral economics and integrate them into the Digital Customer Engagement strategy, response rates increase dramatically and bring very engaging results.

Read the full post here.

Today we’re going to take a look at two more examples of how this comes to life.

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Mind Tricks? How to Leverage Behavioral Economics for Better Performing Campaigns

How do people make their choices? What drives their decisions and motivates them to respond favorably to our offers? As marketers, the answer is the holy grail of our campaign efforts.

We think that if we present the rationale for why it’s worth their while to spend – if we expand on benefits and provide stats and proof points, then our customers would inevitably come to the rational conclusion we are aiming at.

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Your Marketing is Either Too Vague or Too Specific

There are three types of content marketing techniques that companies use to attract potential customers and communicate with their current ones. They are split by the directness of their selling approach and by their attention to detail. I’d like to discuss the differences between the three methods and express my opinion on the best way to truly market effectively.

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Hot Marketing Trends, the Latest Buzz Words, & One Great Quiz to Test Your Marketing Know-how, Part 2

In last week’s post we shared with you some insights from the marketing quiz we published to the digital marketing community. Click here to see some of the results.

We also shared the top marketing trends according to Jim Lecinski, VP Americas Customer Solutions at Google.

Today we’re going to take a look at another source for insights on marketing trends, that is, from the recent Internet Week New York Festival 2016. This is an amalgam of over 250 events dedicated to digital marketing and technology, taking place over the course of a week.

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  • Marketing Know-how Quiz Button
    11-Aug-2016By Ofira Shafir

    In today’s ever changing digital world, and quickly evolving business environment – being on the edge of marketing innovation is not always easy. As thought leading, data driven, lead worshiping marketers it is incumbent upon us to stay ahead of the trends. Even with buzzwords – today’s buzz words are tomorrow’s commodity. Accordingly, we set out to discover which topics are foremost on your minds. We learned a few things from the quiz we published to our fellow marketers. First, we learned is that even the most serious of marketing leaders like to have fun.

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  • The Definitive Guide To Customer Engagement
    09-Aug-2016By Ofira Shafir

    Customer engagement refers to the online and offline experience of customers with one another, with a company or with a brand. The resulting emotional or psychological attachment of a customer to a brand, product, or company is a definitive predictor of business growth. According to research by Gartner, engaged customers are usually better advocates of a brand, are more loyal and more profitable.

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  • The Definitive Guide To Customer Engagement
    04-Aug-2016By Ofira Shafir

    According to Gartner, “Customer engagement in the digital future will span a much broader time frame, and bring different types of interactions that CIOs and their enterprises should leverage.”1 What do you think these new kinds of interactions are all about? In this ebook we present the findings of over a decade’s worth of analyzing customer behaviors across hundreds of millions of these new types of interactions – or, rather, engagements. That is, Digital Customer Engagements, to be precise:

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  • Pokemon Go Mobile View
    02-Aug-2016By Ofer Razon

    Ofira’s post about Pokémon Go brought up some interesting points about how the game can become a major user experience (UX) success. But I do not believe that Niantic, the company that created the game, has inspired trust in their user base or created a particularly good game. Despite its popularity, Pokémon Go is flawed and it only seems to be getting worse as Niantic updates it.

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  • social media knowledge quiz
    28-Jul-2016By Ofira Shafir

    How much do you know about the biggest social networks and which ones should you stop avoiding? Find out here! Then check out Pontis.com to see what we can do for your customers!

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  • Pontis CIOReview Banner
    26-Jul-2016By Ofira Shafir

    We are proud to share with you that Pontis and Digital Customer Engagement is being featured among the “Top 100 Promising Big Data Solutions” in a special edition of CIOReview Magazine. From Jeevan George, Managing Editor of CIOReview, “The companies selected for our 100 Most Promising BigData Solution Providers 2016 list are an elite group of companies whose products and solutions are changing their respective industries. We are proud to feature Pontis in this edition for its effort in helping organizations to easily and quickly adopt BigData analytics as a core part of their business and accelerate conversion of data into valuable business insights.”

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  • Southeast Asia Mobile Marketing - Part 2
    20-Jul-2016By Ofira Shafir

    In our last post we talked about the growing opportunities for Digital Customer Engagement in Southeast Asia. In this deeply mobile region, with usage climbing through the roof, it is critical to make sure your engagements are effective. Last time we shared some tips on how to increase response rates to promotions. You can read more about it here.

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  • Pokemon Go Leading the way
    18-Jul-2016By Ofira Shafir

    Pokémon Go, Nintendo’s new augmented reality (AR) game, is an unmitigated success. Within a week of its launch, it became the fastest-growing mobile game in history and the daily active users nearly matched that of Twitter. It is estimated that an astounding 3% of American Android users are now playing it daily. In addition to financial success, Pokémon Go has created a user experience (UX) strategy that will, indubitably, determine a new course for UX designers. That strategy is built around four core fundamentals:

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  • Pontis Frog
    12-Jul-2016By Ofira Shafir

    Take a moment to relax and enjoy yourself this summer, with our fun Pontis marketing quiz. Do you think you have marketing mettle?

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  • Customer Mobile Marketing
    07-Jul-2016By Ofira Shafir

    The digital customer revolution is in full force in Southeast Asia. With a population of 600 million, nearly twice that of the US, this is a market that is deeply mobile and growing its digital dominance at lightning speed: The region is forecasted to become the 3rd largest ecommerce market in the world Social network penetration is slated to grow to 75% by 2019 9 out of 10 people in the region are ‘double screening,’ using their mobile phones while watching TV (source: eMarketer, July 2015) There is no doubt, this is a region in the midst of a mobile explosion. So what does it take to win with this fast growing digital populace? What can operators do to secure engagement, and grow promotion response rates and spend?

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