Pontis for Cable and Multiple Service Operators
Many cable operators are repositioning themselves as Multiple Service Operators (MSO’s), as part of the three and four play convergence of communications services - TV, fixed telephony, internet and wireless. In addition, cable operators have developed a rich product portfolio that includes premium channels, Video on Demand (VOD), pay per view, VoIP, interactive games, music and more.

Extending the business from traditional TV channel provisioning to multiple services presents cable operators with significant challenges such as:

• How to bundle, package and deliver cross-media and cross product personalized offers that harness traditional strengths to promote new product lines and increase wallet share.
• Flexibility to launch a diverse array of products quickly - to lead innovation and exploit the limited window of opportunity for content-related offers.
• Provisioning of real time, consistent and synchronized cross-media customer communications.
• Simplified interaction to enhance the customer experience and to decrease the cost of customer support.
• Ability to capture and analyze customer preferences and lifestyle to support one-to-one marketing.
• Support new charging and billing schemes over underlying infrastructure silos in a complex value chain.

A Marketing Delivery Platform for Cable and Multiple Service Providers
Pontis empowers marketers to design, execute and analyze targeted marketing offers. Pontis supports the full lifecycle management of TV operators' products - from product bundling and promotion design to real time triggering, management of the customer interaction, and continuous monitoring.

Through the automation of marketing and sales processes across multiple platforms and channels, the Pontis system dramatically reduces the complexity and time-to-market for launching new offers, and creates exciting opportunities to:

• Communicate with customers on a personal basis
• Define and launch targeted content packages and service bundles
• Make contextual recommendations
• Launch real time usage-based promotions
• Deliver personalized advertisements, and more.

The Pontis system provides a comprehensive and convenient work environment:

• An innovative product lifecycle management environment that enables product definition, packaging and launch by marketers and partners. All of this can be done independently of the technical organizations to lower costs and shorten launch times.
• A cross-functional embedded workflow that engages the relevant business entities in the offering lifecycle.
• Out-of-the-box field-tested best practice marketing Business Templates™ for the convenient design and execution of marketing offers.
• Real time interaction capabilities that take advantage of all available customer communication points (e.g. messaging, WAP portals, i-mode, website, IVR, etc.) and turn the purchasing process into an easy, effective experience for the customer.
• Analysis tools for accurate assessment of the effectiveness of each offer. With actionable intelligence based on key performance indicators and success criteria, marketing managers can make rapid modifications to ensure the best possible results from every offer.