Launch real time promotions based on usage

	Package & Bundle	Define and launch targeted content packages and service bundles
	Recommend	Make contextual recommendations
	Communicate	Develop a personal dialogue with customers
	Advertise	Deliver personalized ads based on user behavior

Real Time Promotions
The Pontis Marketing Delivery Platform features the ability to launch promotions, meaning an offer that includes a special benefit, for a limited time to a specified target audience. Pontis Promotions enable Communication Service Providers to meet specific business and revenue objectives while creating synergies across various service platforms. With Pontis, marketers can design and execute targeted, usage-based promotions in a matter of hours.

Rapid, Intuitive Design with Business Templates
With the Pontis Business Desktop, marketing managers can easily define and launch promotional offers using intuitive Business Templates - each representing a different marketing program. Business terms including eligible segment, packaging, real time triggers for benefits, discounts and real time messages provide a differentiated and personalized consumption experience.

Achieving Business Objectives
Pontis has developed over 20 types of promotional Business Templates to support a wide variety of business objectives. Operators can choose the Business Templates that suit current needs, and add others as requirements evolve.

The following are some examples:

Service Introduction Templates
Subscription Benefits
With the Pontis Subscription Benefits Business Template, communication service providers can easily implement a variety of subscription benefit promotions designed for different segments, and market them effectively in response to behavioral triggers.

Extend Usage Templates
Buy One Get One
With the Buy One Get One Business template, a subscriber receives a discount or other benefit as a result of purchasing a digital item. The items in the Buy/Get offer can come from different product lines or even partners.

All You Can Eat
With the All You Can Eat Business Template, providers can drive sales by rewarding customers for increasing their consumption of services. The template defines the benefits the customer receives as well as usage thresholds and sends status notifications to customers.

Expand User Base Templates
Tell a Friend
Communication service providers can provide incentives for customers to refer content and applications to their friends. With the Tell a Friend Business Template, providers can create referral programs that match the incentive to the customer's lifestyle.

Happy Hour
With the Pontis Happy Hour Business Template, it is possible to create a wide variety of Happy Hour programs and to manage the scheduling, eligibility and pricing from a single point of control. Happy Hour can provide measurable value and serve as an important differentiator.

Loyalty and Retention Templates
Top-up Benefits
The Top-Up Benefits Business Template enables creating a compelling assortment of top-up incentives that are targeted at specific segments. Communications promoting the benefits can be triggered by a low balance threshold and other events to ensure maximum response.

Partnership Templates
Sponsored Coupons
The Sponsored Coupon Business Template enables creation of coupons for a joint promotion. These coupons can be sold or given to partners for distribution at their point of sale. Pontis manages the coupon lifecycle from generation to expiration, benefits, rules and policies.

Defining the "Value Path"
The Pontis system enables marketers to execute a long term promotional strategy. For example, you can define a promotion for a target segment to achieve a certain business objective, as reflected by defined Key Performance Indicator values. You can also define automatic reminders and fall-back offers for customers that did not respond. Follow-up promotions can be offered automatically to those who did respond to the promotion.