Define and launch targeted content packages and service bundles

	Promote	Launch real time promotions based on usage
	Recommend	Make contextual recommendations
	Communicate	Develop a personal dialogue with customers
	Advertise	Deliver personalized ads based on user behavior

Packages and Bundles
Bundles are an important means of increasing customer commitment and total lifetime value. They are also a proven technique for promoting new services and shaping usage behavior. Pontis gives marketers the flexibility to create packages and bundles that combine goods, services, and content from different lines of business and to target them effectively to the right customer segments.

The Complexity of Packages and Bundles
Packaging or bundling merchandise is a time-tested practice in retail marketing. In the digital world, the convergence of multiple services under a single provider creates exciting opportunities to drive business, such as bundling a new service with an established one, and creating compelling price benefits. Digital content features a wealth of cross-media relationships - such as a video, ringtone, and gossip from a single performer - that can be leveraged.

Due to the great number of systems, silos of information, and compartmentalized business units, implementing packages and bundles has proven to be complex and time-consuming. It involves many factors including definition of:

• Products and services
• Business terms such as eligibility, targeting, price, schedule
• Customer communication policies based on profile and behavior
• Updated and accurate billing, and more.

Proven Business Benefits
Packaging and bundling supports a wide range of business goals from promoting new services by leveraging established ones, to shaping customer behavior, uptake and adoption.

Packages have been shown to increase content usage, while building customer commitment. With the tremendous flexibility provided by Pontis, marketers can create packages and bundles with a visible competitive advantage.

Creating Bundles with Pontis
Pontis dramatically reduces the complexity and time to market for packages and bundles. The Pontis system enables marketers to define all aspects of a bundle from an integrated, intuitive desktop. Through the automation of the marketing offer process, the Pontis system enables an instant, project-free launch.

Pontis enables marketers to implement new packages and bundles through definition of related business terms - from eligibility and price, to personal communications - and target them at customer segments based on their profiles, preferences, past usage history, and current behavior. Pontis bundles can include a combination of:

• Goods (such as phones)
• Services (subscription to mobile TV channel, mobile email)
• Digital items (such as video clips).

Targeting and Communicating Bundles
Pontis enables communication service providers to offer personalized bundles and packages based on usage history or real time behavior, to maximize efficacy. Marketers can then communicate bundles and packages at the time a service or good is being browsed, purchased or used - both to inform subscribers about available offers and to update them about balances, renewal dates, and more.