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LONDON, UK, November 5, 2007 – Pontis, a leading provider of Marketing Delivery Platforms has announced that its system has been selected by Chello On Demand, a business unit of Chellomedia, the European content division of Liberty Global, Inc., and a leading distributor of channels, content and video services, to manage its Content Royalty processes and related Marketing Reports
The increase in the demand for non-linear content and the growing variety of business models between the studios, content aggregators and distributors has created a need for advanced tools to improve and automate the process of reconciling content rights and for closer monitoring and marketing reporting tools. The Pontis Content Royalty tools allow the automation of complex reconciliation processes and a user friendly and flexible reporting environment.
The Content Royalty tool is part of the Pontis Marketing Delivery Platform - the communications industry’s first comprehensive system for the definition, delivery and analysis of targeted real-time marketing offers. This system automates direct sales and marketing processes to allow marketers to engage their customers in real time using the right offer and the right terms at just the right time.
The Pontis system enables an operator to manage a full marketing program cycle, from planning and managing marketing offers and programs through to delivery and analysis, including real time monitoring.
Michael Kerbis, CEO of Pontis comments, “Pontis is proud to work with Chello On Demand and the UPC Group to enable them to streamline their marketing and reporting processes. The current growth in digital services is creating new demands for finance and marketers who must now manage and report on a vast product portfolio. By automating the Content Royalty reporting process, Pontis will help to ensure that Chello On Demand improves efficiencies and gets better analysis of performance as it expands its range of services to meet customer’s needs.”
Aleks Habdank, General Manager Chello On Demand comments, “We are delighted to be working with Pontis on what is increasingly becoming a key element of the planning, delivery and overall management of On Demand Services. It is critical in our business, for both service provider and content owner, to be able to accurately and reliably report and analyse what customers watch and how. This will inform us all as we develop better products for the future and learn from our customers.”
About Pontis
Pontis is the creator of the world’s first Marketing Delivery Platform™ that enables Mobile, TV, and VoIP communication service providers to automate the process of targeting customers with personalized marketing offers on the fly.
Pontis is dedicated to empowering communication service providers to provide customers with the optimal product offering and purchasing experience, while dramatically lowering costs and shortening time to market. The Marketing Delivery Platform™ provides an end-to-end solution for marketers to engage their customers in real time, using the right offer and the right terms, at just the right time.
Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers, significantly enhances all aspects of customer relationship management and genuinely impacts their ARPU, customer loyalty and lifetime value.
To find out more about Pontis visit www.pontis.com
About Chello On Demand
Chello On Demand provides advanced On Demand services, principally to UPC Broadband, leveraging its infrastructure and economies of scale to deliver comprehensive content solutions and technology and operational support for affiliates across the continent. This specialist team provides digital customers with a wide range of Hollywood blockbusters and the best of European films, as well as music, children’s, factual and entertainment programming, tailored by market and distribution platform. Chello On Demand is a Business Unit of Chellomedia, a leading international media company and the European content division of Liberty Global, Inc.
Media Contacts:
Kirsten Scott /Tuesday Peckett
éclat Marketing
Tel: 0118 989 5600
Asra Fareed
Chellomedia, Communications
Tel: +31 (0)20 7789 811
Email: afareed@lgi.com
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