In the second quarter of 2009, when most companies were struggling to raise a few million dollars, Pontis completed a round that enriched its coffers by $19.6 million. “Our breakthrough year was 2008 when the crisis started. That’s when communication operators started worrying and looking for ways to increase their revenues. We allow that”, says Michael Kerbis.

Pontis develops software for the optimization of services that operators provide to their customers, and its main implementation is in targeted marketing. Pontis customers are operators from a wide range of sectors – wireless, IPTV (TV over the Internet), and cable. “Nowadays companies such as Vodafone, Telefonica and others buy from us and not only from the giants like Oracle, Accenture or IBM,” says Kerbis.

Batia Feldmen