Glil Yam, Israel, February 12, 2007 – Glil Yam, Israel - Pontis Ltd., a leading developer of software marketing systems for Communication Service Providers (CSP), today announced that it has concluded a three year follow-up agreement with HOT, Israel’s leading Cable Service Provider, following a successful project that added significant value to HOT’s marketing activities.

Pontis offers an Integrated Marketing System™, a comprehensive system for defining, executing and analyzing targeted marketing offers. With Pontis, mobile, cable, IPTV and fixed-line carriers are increasing revenues and customer loyalty by targeting customers with personalized offers based on their profiles, preferences, and real-time behavior.

The new agreement will enable HOT to use advanced capabilities of the Pontis Integrated Marketing system™, such as creating and managing partner-sponsored coupons. Using the Pontis system, HOT will now be able to communicate with its customers on a personal, contextual basis, as well as offer them products and promotions based on their behavior and needs both through standard linear TV channels and the Video-on-Demand (VOD) portal.

The two companies are also considering expanding the Pontis system to promote HOT’s triple-play services such as telephony, broadband and interactive services.
“Our initial experience with the Pontis Integrated Marketing System™ was very positive and the company saw significant results due to the Pontis-enabled marketing activities,” said Yossi Lubaton, Vice President of Marketing at HOT. “We are excited to expand the use of the Pontis system to include advanced features, and we expect that this will enable us to improve the user experience for our customers, and offer them products and packages that are tailored to their individual needs and preferences.”

“The Pontis system will enable HOT to dynamically learn the preferences of its customers, and then to customize the content and special offers according to these preferences,” said Michael Kerbis, Pontis CEO. “We are very pleased that HOT has again chosen Pontis to enhance its targeted marketing activities, and we are confident that it will quickly reap the benefits by using our system’s advanced capabilities.”

About HOT Ltd.
HOT provides multi-channel television, high-speed Internet, telephone and additional advanced services to subscribers throughout Israel. HOT is the only provider in Israel to offer a comprehensive package of residential communications services.

HOT broadcasts movies, comedy and drama series, documentaries, talk shows and entertainment specials to hundreds of thousands of viewers daily. Hot has made a considerable investment in original programming award-winning films and serials. HOT also features advanced services including HOT VOD (Video on Demand) and HOT Magic digital recording.

HOT provides television services to 930,000 subscribers, with 65% market share. In addition, HOT Broadband services more than 500,000 customers, over 35% of the high speed internet market in Israel. In 2004, HOT also began offering innovative cable telephone services residences around the country.

About Pontis
Pontis is a leading provider of software marketing systems for Communication Service Providers worldwide. The company’s mission is to empower Communication Service Providers marketers to provide customers with the optimal product offering and purchasing experience. For more information about Pontis, please visit us at www.pontis.com.

Corporate Contact:
Alon Werber,
Vice President Marketing & Business Dev.
Pontis Ltd.
T: +972 52 5766809
F: +972 9 928 3423
alon@pontis.com