Glil Yam, Israel – February 13, 2006 – Pontis Ltd., an Integrated Marketing System vendor, today announced that it has been awarded a contract by HOT Telecom, Israel’s leading Cable Service Provider, with over a million subscribers.
Pontis’ Integrated Marketing System enables marketing managers to easily design, implement and manage promotional offerings to their customer base, further promoting services such as video on demand (VOD) and other premium services provided by HOT.

Following the implementation of the system for the promotion of VOD, HOT plans to expand the system scope to promote other services such as telephony and broadband, supporting flexible and targeted triple play bundle offerings.

“We expect the Pontis solution to both increase revenues and customer satisfaction of our Video On Demand services,” stated Itsik Nimrodi, Vice President Technology for HOT. “Pontis enables us to provide our customers with a larger variety of offerings and packages, tailored to their needs, and in context with their usage and preferences. We believe these offerings will generate additional revenues and further grow our business. We are also looking forward to enhance our triple play strategy using the Pontis system.”

Michael Kerbis, CEO of Pontis, said, “This contract award is indicative of the versatility and agility of our marketing platform solution, which has been successfully implemented in the mobile environment, and is now being implemented in the cable and video on demand environment. HOT will now be able to flexibly tailor VOD packages and triple play offerings that will be attractive to a variety of user segments.”

About HOT Telecom
HOT is the super brand of the 3 Israeli cable companies (Golden Channels, MATAV and TEVEL), which were recently placed in an operational merger with the intention of merging their financial operations in the future. HOT serves some 1.3 million subscribers in the areas of multi-channel TV, internet and data communication and transmission.

About Pontis
Pontis is a leading provider of software marketing systems for Communication Service Providers worldwide. The company’s mission is to empower Communication Service Providers marketers to provide customers with the optimal product offering and purchasing experience. For more information about Pontis, please visit us at www.pontis.com.

Corporate Contact:
Avichai Levy
Investor Relations Officer
Pontis Ltd.
T: +972 54 4666785
F: +972 9 928 3423
avichai@pontis.com