Glil Yam, Israel - 12, February 2006 – Glil Yam, Israel - Pontis Ltd. today announced that it has been awarded a contract for its integrated marketing system by 3 Scandinavia, Scandinavia’s leading 3G operator.

The Integrated Marketing System by Pontis will enable 3 to address specific, well-defined customer segments with highly relevant offers, messages and promotions, at the most relevant time. The offers – designed, communicated and managed by the Pontis system– will relate to customer lifestyle including current usage behaviour. The system will provide the marketers of 3 with highly flexible capabilities to optimize the entire sales experience through a single business interface, and will allow them to cross-sell disparate services such as SMS, MMS and content services.

“We believe that our rich portfolio of services, including our award winning music services, should be marketed and promoted differently then traditional services,” stated Momo Liran, 3 Scandinavia CEO. “Pontis’ marketing system will enable us to target well defined customer segments with highly compelling offerings such as targeted cross sell, bundles and up sell offers, for both our content and messaging services, thus improving the customer experience both on and off the portal. This will help us to meet our customers needs better, improve their overall experience, and increase buy rates.”

“We are excited that 3 Scandinavia has chosen the Pontis Integrated Marketing system. This contract indicates the growing need for a marketing system that allows rapid design and deployment of targeted promotions, packages and bundles across service platforms,” said Michael Kerbis, CEO of Pontis. “Using the Pontis solution, 3 will be able to manage its sales processes more effectively and better leverage its impressive service portfolio.”

About 3 Scandinavia
The 3 Group is the worlds leading operator of 3G and mobile broadband networks with more than 13,5 million customers in nine countries. In Scandinavia 3 is a joint venture between Hutchison Whampoa Ltd in Hong Kong (60%) and Investor AB in Stockholm (40%). 3 Scandinavia has operations in Denmark and Sweden and holds a license in Norway. For more information, please go to www.tre.se.

About Pontis
Pontis is a leading provider of software marketing systems for Communication Service Providers worldwide. The company’s mission is to empower Communication Service Providers marketers to provide customers with the optimal product offering and purchasing experience. For more information about Pontis, please visit us at www.pontis.com.

Corporate Contact:
Alon Werber,
Vice President Marketing & Business Dev.
Pontis Ltd.
T: +972 52 5766809
F: +972 9 928 3423
alon@pontis.com