Develop a personal dialogue with customers

	Promote	Launch real time promotions based on usage
	Package & Bundle	Define and launch targeted content packages and service bundles
	Recommend	Make contextual recommendations
	Advertise	Deliver personalized ads based on user behavior

Personal Dialogue
In the digital environment, customer communications can take many forms and have the potential to shape a successful relationship. Pontis provides marketers with a rich tool set to communicate with customers on a personal basis and at the optimal time. Pontis communications can support a variety of goals – everything from promoting services or local events, to addressing customers at the end of a trial - while maintaining a coherent grip on policies and priorities.

Developing Effective Customer Dialogue
Digital media provides numerous opportunities for communication and dialogue with customers. The key to effective communication is the ability to reach the individual in a relevant context and in a manner that is perceived as helpful and non-intrusive.

Effective and targeted communication is very important for keeping customers informed and satisfied, particularly when acquisition costs are high and retention is a top priority.

Targeted, Multi-Channel Communications
Pontis provides marketers with the ability to reach the right customer, with the right message, via the right communication channel, at the right time. Based on profiles, preferences, and usage data, the Pontis system can define small segments - even a single user.

In order to leverage the multiple communications channels that are available, Pontis provides a holistic view of the customer over all interaction points. A dialogue that spans multiple channels - Web, WAP, IVR, messaging and more - can be coordinated to control consistency, type and frequency of impressions. Pontis supports the full range of communications media, including text, HTML, and references to graphical banners and external rich media.

Advanced Control Mechanisms
Sophisticated control mechanisms enable marketers to refine, evaluate, and improve personal dialogues. Pontis provides control over timing, repetition, reminders, and success criteria.

Marketers can define real time triggers to respond to context and past behavior, for instance, automatically present a message in the WAP portal about a new plan targeted only to a segment of customers who will finish a free trial within a week and own a particular device.

Targeted Communications and Customer Service
Customer Service calls provide an important opportunity to enhance communications, and a high degree of relevance is expected. Pontis can expose the individual customer's communication history to Customer Service Representatives, providing them with the means to address customers in context.

Pontis targeted communications can also be used to entice customers to call Customer Service, where offers such as up-sell and cross-sell can be communicated effectively.

Harmonize with Additional Marketing Systems
The Pontis system can leverage existing Campaign and Broadcasting systems that provide bulk communications in order to allow such policies to be maintained.  All communication history from Pontis can be queried or exported to a central messaging store to be shared with other systems.