TV Operators >TV Market Overview
 
Competition in the TV market has intensified in recent years, with a growing number of players− including cable operators, Direct Broadcast Satellite (DBS), telephone companies, web video, and wireless broadband−fighting over subscribers.
 
To compete, legacy operators have expanded their offering and have introduced  on-demand programs (VOD), premium channels, value-added services, and other interactive features, which require subscribers to switch to digital set-top boxes.
 
The digital revolution, which enables a two-way interaction between the operator and the subscriber, is greatly impacting market dynamics−both in terms of the ability of end users to fully control when and what they watch, and in terms of operators’ ability to interact with their subscribers.High churn rates in the TV market, as well as the soaring costs of acquiring new customers are forcing operators to improve their retention practices, detect churn early on, and maximize revenue from existing customers.
 
The Pontis Marketing Delivery Platform™ (MDP™) addresses the above challenges, allowing TV operators to perform sophisticated one-to-one marketing that is based on customers' preferences and behavior. 
 

WIth Pontis MDP™
for TV Operators
Marketers can

Launch personalized offerings based on subscribers' behavioral patterns and real time usage to increase VOD ARPU, up sell premium channels and packages

Offers include real-time usage-based promotions such as discounts on VOD or PPV items, cross-sell offers that leverage purchases in one category to promote purchases in another relevant category, and more

Perform analysis and assess the effectiveness of offers
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