Pontis Secures $15 Million in Equity Financing Led By Sequoia Capital�
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Glil Yam, Israel, February 12, 2007 – Pontis Ltd., a developer of software marketing systems for Communication Service Providers (CSP), today announced that it has secured $15 million in equity financing. Sequoia Capital led the funding round, which included investments from current shareholders Evergreen Venture Partners and Accel Partners.

Pontis offers an Integrated Marketing System™, a comprehensive system for defining, executing and analyzing targeted marketing offers. With Pontis, mobile, cable, IPTV and fixed-line carriers are increasing revenues and customer loyalty by targeting customers with a rich set of offers including personal communications, targeted service bundles and content packages, real time promotions, contextual recommendations, and personalized advertisements.

”Sequoia is proud to add Pontis to its portfolio of companies,” said Shmil Levy, a partner with Sequoia Capital, who joined the Pontis board of directors. “We found Pontis’ offering to be unique, innovative and very valuable to the Communication Service Providers (CSP) space. For the first time marketers will be able to introduce new marketing campaigns without dependency on IT departments. The growing success of Pontis is creating a new market category of optimized solutions for marketers.”

“We are thrilled that Sequoia Capital shares our vision of helping CSPs create compelling customer offers,” said Michael Kerbis, Pontis CEO. “Together with the continuing support from our current investors, Accel Partners and Evergreen Venture Partners, this investment will allow the company to bolster its already-strong position in the burgeoning market of targeted marketing solutions – which cross service platforms and communication channels – for Communications Service Providers.”

The proceeds from the funding round will enable the company to shorten the time to market of new products, continue developing its technologies, and focus on expanding its customer base, according to Kerbis.

“Pontis has developed a solution that helps CSPs automate key marketing and sales processes, allowing them to address fine segments quickly and effectively, with the right product and offer,” said Kaj Relander, a General Partner at Accel Partners and a member of the board. “Pontis’ Integrated Marketing System™ is quickly becoming the solution of choice for CSPs.”

“The combination of this new category, along with Pontis’ recent customer wins, helps solidify the company’s leadership position in the new market segment it has defined,” said Boaz Dinte, a Managing Partner at Evergreen, and a member of the board. “We are delighted with Pontis’ progress thus far and are strong believers in this market.”

About Pontis
Pontis is a leading provider of software marketing systems for Communication Service Providers worldwide. The company’s mission is to empower Communication Service Providers marketers to provide customers with the optimal product offering and purchasing experience. For more information about Pontis, please visit us at www.pontis.com.

About Sequoia Capital
Since 1972, Sequoia Capital has provided startup venture capital for people who have the creative capacity to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs”, Sequoia Capital’s partners have worked with innovating companies such as Cisco Systems, Yahoo!, Google, PayPal (eBay), Apple Computer and Oracle. The companies funded by Sequoia Capital now account for about 10 percent of the value of NASDAQ. For more information, please visit: http://www.sequoiacap.com/.

About Accel Partners
Founded in 1983, Accel Partners has a long legacy of success and innovation in the venture capital business. The firm is dedicated to partnering with outstanding entrepreneurs to build world-class Internet, software and infrastructure companies. Accel Partners has more than $4bn under management from its offices in Palo Alto, London and China, and its portfolio companies have completed IPOs that have created well over $150 billion in market capitalization. Representative current and former investments include Brightcove, Comscore, Double Fusion, Facebook, Foundry Networks, Glam, Macromedia, RealNetworks, Redback, UUNet, Veritas, and Walmart.com. For more information, please visit: http://www.accel.com/.

About Evergreen Venture Partners:
Evergreen Venture Partners was established in 1987 and has grown into a market leader. Evergreen’s $570 million of venture capital funds under management, invested in more than 100 technology companies, represent one of the largest and most successful portfolios in Israel. Over the past 14 years, Evergreen has established strong ties with a network of entrepreneurs, global technology companies, top-tier venture capital firms both in Israel and abroad and financial organizations worldwide. Evergreen has exited successfully 34 portfolio companies through IPOs or acquisitions. In the past year, Evergreen had 5 exits in its portfolio, including the recent sale of Itemfield to Informatica, the acquisition of Identify by BMC Software and the sale of Colbar to J&J. In the current portfolio, there are some very promising companies, such as: Big Band, Flash Networks, Exanet, Pontis, Amimon and more. For more information please visit our website: http://www.evergreen.co.il/

Corporate Contact:
Alon Werber,
Vice President Marketing & Business Dev.
Pontis Ltd.
T: +972 52 5766809
F: +972 9 928 3423
alon@pontis.com