Enriching Marketing Campaigns with Context Increases Response Rates

Glil Yam, 9 June 2010 – Pontis Ltd, creator of the first real-time contextual marketing & selling platform for Communication Service Providers (CSPs), announced today that Gartner presented a case study of a European Tier 1 mobile operator using Pontis’ real-time, contextual marketing solution.
The Pontis Contextual marketing and selling solution enables operators to target highly relevant offers to individual customers helping them boost prepaid phone service revenue, build loyalty and reduce customer churn. Key findings of the case study show that “offerings that are personalized to the customer segment and presented when the customer is most receptive generate tangible new revenue.”

Furthermore, the case study recommends that “vendors should target the marketing team, rather than the IT or business intelligence (BI) teams with their products. Highlight that this type of approach allows marketers to radically change the way in which they create and manage promotions”

In addition it is recommended that: “Communications service providers (CSPs) should select a vendor with a proven track record of successful implementations and comprehensive consulting services — they will need to rely on the vendor's advice to avoid the most common mistakes when creating this new type of campaign”.

With Pontis Marketing Delivery Platform™, Operators can detect events occurring in the customer base, proactively communicate personalized and contextual offers based on predefined event triggers, automatically fulfil the promotions and then test and analyze the results. The contextual marketing approach enables operators to conduct an ongoing dialogue with their customers, resulting in increased customer loyalty and reduced churn. In addition the Pontis solution enables running several highly-targeted offers to reach a broader portion of the customer base with promotions relevant to the customer's profile.

The case study mentions Pontis’ performance-based pricing model, based on the lift in top-up revenue achieved by its solution. Pontis measures and compares results between a target group and a control group, with the results periodically audited by the operator.

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform™ (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience. Using the Pontis MDP, marketers can package, re-price, cross sell and recommend services across lines of business using a large variety of best practice Business Templates™. Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn. The Pontis MDP is deployed in many tier 1 TV and mobile operators across the world. To find more about Pontis visit www.pontis.com.

Press Contact:
Maria Muller, éclat Marketing
Tel: +44 (0) 1276 486 000
pontis@eclat.co.uk