Leading telecommunications provider chooses Pontis’ Marketing Delivery Platform to provide Real Time Contextual Marketing combined with marketing services to entire customer base

 

Glil Yam, Israel, 16 August 2011, Pontis Ltd, the creator of the first real-time contextual marketing and selling platform for Communication Service Providers (CSPs), today announced that its Marketing Delivery Platform (MDP™) has been implemented by Mobile TeleSystems OJSC (“MTS”), a leading telecommunications group in Russia, Eastern Europe and Central Asia.  The Pontis MDP™, combined with Pontis’ marketing services and operational responsibility, will provide tens of millions mobile customers in Russia with relevant and personalised offers in context. The system integrated  by MTS has already been implemented within  MTS’  customer care and business ecosystem and will focus on the company’s Below-the-Line marketing activity in real-time.

Pontis’  technology,  combined with the unique technological solution provided by the Pontis MDP™, allows MTS to adapt marketing offers to each customer, based on individual  real-time behavioural patterns and ever changing state, providing each customer  with relevant offers. This results  in increased customer loyalty and significant  impact on Customers profitability..

Natalia McPherson Director of CBM , MTS, said, “We aim to lead the market in delivering the best services to our customers, ensuring they get the best offers. For that reason we selected Pontis to help us enhance the dialogue with our customers and have the ability to approach each one with personalised offers in the most relevant time. Pontis provides not only a platform but rather a comprehensive service improving our offering and enhancing customer profitability and loyalty.”

Deployed at multiple tier-1 mobile and TV operator sites around the world, the Pontis solution and services leverages accumulated and real-time data about end users’ behaviour and usage patterns to create personalised marketing offers. The solution allows operators to apply a comprehensive customer- based marketing strategy and enhance customer satisfaction.

The Pontis solution is implemented as a managed service, with Pontis’ responsibility for technology, marketing consultancy, implementation of marketing plans, and on-going operation and IT support. An integral part of this offering is the Pontis Marketing Success Program, which leverages the market expertise and industry knowledge through best practices, support services and on-going consultation.

Alon Werber VP Marketing Consultancy Pontis added, “We are delighted to serve as MTS’ partner and are confident that our solution will drive growth based on our unique technology and associated marketing experience. The cooperation as a team from day one helped us launch the system effectively and integrate successfully in only four months”.

About MTS

Mobile TeleSystems OJSC (“MTS”) is the leading telecommunications group in Russia, Eastern Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world’s fastest growing regions. Including its subsidiaries, the Group services over 103 million mobile subscribers in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at www.mtsgsm.com.

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform™ (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.

Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.

The Pontis MDP is deployed in many mobile  and TV  tier 1 and operators across the world. To find more about Pontis visit  www.pontis.com.