Vendors selected for the “Cool Vendor” report are innovative, impactful, and intriguing

GLIM YAM, ISRAEL, 26 May 2010 – Pontis Ltd, creator of the first real-time contextual marketing & selling platform for Communication Service Providers (CSPs), today announced that it has been recognised in Gartner’s “Cool Vendors” report based on evaluation of its Marketing Delivery Platform™, which allows mobile, TV and fixed line operators to target customers with contextual marketing offers.

“We are delighted to have been named a ‘Cool Vendor’ by Gartner, and believe it recognises the quantifiable business value we deliver to operators,” said Alon Werber, VP Marketing and Business Development at Pontis. “Pontis has been acknowledged as a pioneer and leader in context-aware computing, adapting the contextual experience, which is common in the web space, into the communication market. In today’s fierce competitive markets power is shifting to the customer. Pontis helps operators develop intimate relationships with their customers, which is vital for customer retention. Operators can provide offers and prices that are specifically tailored to each user's needs and behaviour.”

The Pontis contextual marketing solution has been gaining traction with a growing number of Tier 1 mobile operator implementations, including Vodafone, Telefonica T-Mobil, Vimpelcom and UPC.

About the Gartner Cool Vendor report

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

[1] Gartner “Cool Vendors in CRM in Marketing and Analytics, 2010” by Anne Lapkin,.

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform™ (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience. Using the Pontis MDP, marketers can package, re-price, cross sell and recommend services across lines of business using a large variety of best practice Business Templates™. Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn. The Pontis MDP is deployed in many tier 1 TV and mobile operators across the world. To find more about Pontis visit www.pontis.com.

Press Contact:
Maria Muller, éclat Marketing
Tel: +44 (0) 1276 486 000
pontis@eclat.co.uk