The Contextual Marketing & Selling Activity, enabled by Pontis Marketing Delivery Platform™ (MDP™), allows mobile operators to maximize the revenue from their post pay customers while maintaining their loyalty and ensuring their retention.

This is done by offering postpaid customers personalized product and pricing terms, constantly tailored to their changing preferences and usage pattern, and by continuously refining these offerings, based on customers’ implicit and explicit responses to offers. By offering post-pay customers personalized offerings at the right time, tailored to their real-time context, and by continuously reshaping these offerings to their ever-changing needs and preferences, Pontis’ postpaid marketing achieves much better KPIs, in both response rate and impact on revenue and loyalty, than traditional, non-contextual marketing. 

Pontis’ Contextual Marketing & Selling activity complements operators’ traditional (mass) promotions and Customer Care marketing and sales activities.

• Selling personalized unit buckets, beyond those included in customers' basic plan, whose size and terms are tailored to customers' individual usage patterns
• Optimising customers’ price plan to best fit their service preferences and latest usage pattern
• Gradually optimizing customers’ usage pattern to maximize revenue while maintaining satisfaction
• Selling individually-tailored bundles, offering services, pricing terms, unit buckets, and content items across-lines-of-business
• Detecting abnormal decline in customers’ usage and spending in near real-time and addressing these alerting trends with retention actions, to increase satisfaction and ensure retention
• Constantly promoting customers’ loyalty by delighting customers on personal events, rewarding them for long-term loyalty, conducting interactive dialogue with customers to strengthen their engagement, and periodically surprising them with bonuses