Mobile Operators >Case Studies
 
Tier 1 European Operator with a Prepaid customer base of 
6.3M customers, ARPU of 7.2€ and monthly churn of 3.2%
 
     
Pontis Activities
Address the entire population based on behavioral patterns and state and other customer characteristics such as Value, life cycle stage, churn risk and many more.

Example programs
(applied automatically to individual customers):

   

  
 
  • Increase Top-up amount programs
  • Increase Top-up frequency programs
  • Stimulate voice and SMS usage
  • “Wake- up” silent subscribers
  • Reengage customers based on abnormal in activity

   

 
Results after 7 months of operation

(all measured by target group results over control group):   
  • Avg. response rate to offers of 10.1%
  • Top-up revenue increased 10.7M€ in 6 months
  • Prepaid ARPU increased 3.3% in same period
  • Retention increased 7.1% in 7 months