Pontis' marketing support complements the Marketing Delivery Platform (MDP™) to maximize the results of your marketing offers and products, and deliver your business KPI goals.

Consisting of business and marketing analysts with rich Communication Service Providers expertise, our team guides you from the early planning stages, through the post-launch phases of KPI analysis, and marketing portfolio optimization. Pontis' marketing support is offered as an Add on service or as an integral part of our managed services engagement.

Pre-Launch Services

• Strategic study and scoping –evaluation of existing business processes, marketing scoping, customer base analysis, definition of activity framework.
• Tactical planning and portfolio definition – high level portfolio planning and validation of feasibility, design and configuration of offers, plans, segments, communication and reports.
• Probing and fine tuning of marketing plans/offers for maximal response.

Post-Launch Services

• Impact measurement – accumulation of performance data, multi-dimensional analysis of business KPIs, report issuing, and management of control groups.
• Ongoing optimization of marketing plans through in-depth analysis of behavior and motivations and adjustments of plans/offers.
• Knowledge management – compilation, analysis and distribution of data covering behavioral analysis and KPI results, best practices definition, methods and recommendations for frequency, response rates, etc.