The Pontis Contextual Marketing & Selling solution is offered through a unique value-based business engagement. Under this model, the solution cost is linked to the business value it delivers, determined by quantifiable improvements to Key Performance Indicators (KPIs).

KPIs represent your specific business goals, such as increase in ARPU, churn reduction, overall revenue improvement, increase in number of active subscribers etc. Rather than purchase technology, you pay for explicit business improvements, while we ensure the delivered solution is fully optimized to achieve your goals.

Pontis’ support for technology, marketing and operations. This includes:

• Installation and setup of the Pontis Marketing Delivery Platform (MDP™) with integration and customization to your backend systems
• Ongoing IT operation as well as taking full IT responsibility for the Pontis MDP™
• Marketing planning – analyzing your end users’ behavioral patterns, helping design a customer centric strategy for the entire customer base, designing a large portfolio of marketing programs for each segment, on going analysis, continually optimizing offers etc.
• Ongoing marketing operation – implementing marketing programs in the system, analyzing results and issuing reports.