About Us >Overview
 
Pontis' contextual marketing & selling solution for core Mobile and TV services helps operators increase revenue, reduce churn rates, and enhance customer loyalty through the delivery of contextual, personalized marketing programs.

Deployed at multiple tier-1 mobile and TV operator sites around the world, the Pontis solution leverages past and real-time data about end users' behavior and usage patterns to automatically offer personalized marketing offers. This results in compelling business results such as 4-7% revenue increase (vs. control group) for voice and SMS services, 10%-15% reduced churn for prepaid customers and double-digit increase in VOD service adoption. Pontis' offering is based on the Pontis Marketing Delivery Platform (MDP™), which supports the full lifecycle of the marketing process – from the definition of objectives and plans, through the dialogue with the customer and execution of the sales transaction, and up to the detailed analysis of campaign results.

Using the MDP™, marketing teams can:

  • Design complex marketing plans and apply a comprehensive customer base management strategy.
  • Leverage field-proven, best practice templates to design and execute marketing programs.
  • Launch marketing offers with personalized pricing to promote Top-up amount and frequency, increase voice and messaging usage, “wake-up” dormant customers, improve uptake of services (such as VOD) and more.
  • Follow up on customers with personalized and contextual offers along their individual  life cycle. For instance, automatically tie customer responses to “follow up” and “fall back” propositions.
  • Perform in-depth analysis to accurately assess the effectiveness of each marketing offer and campaign.

  Pre Paid Customer Experience Clip        |         Back Office Clip

 
Value-Based
Business Model Offering
 
 

The Pontis solution is offered through a unique value-based business engagement, linking its cost to the business value it delivers. With this offering, Mobile and TV operators can maximize return on investment by paying for quantifiable business improvements, rather than for technology.

The Pontis solution is implemented as a managed service, with Pontis' responsibility for technology, marketing consultancy, implementation of marketing plans, and ongoing operation and IT support. An integral part of this offering is the Pontis Marketing Success Program, which leverages our market expertise and industry knowledge through best practices, support services and ongoing consultation.
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