We are proud to share with you that Pontis and Digital Customer Engagement is being featured among the “Top 100 Promising Big Data Solutions” in a special edition of CIOReview Magazine.
From Jeevan George, Managing Editor of CIOReview, “The companies selected for our 100 Most Promising BigData Solution Providers 2016 list are an elite group of companies whose products and solutions are changing their respective industries. We are proud to feature Pontis in this edition for its effort in helping organizations to easily and quickly adopt BigData analytics as a core part of their business and accelerate conversion of data into valuable business insights.”
This is a great affirmation of the Digital Customer Engagement strategy and the power it brings to delivering a differentiated, personalized and consistent experience to every single customer, with every single engagement, across all channels and touch-points.
Experiences, information, needs – are all very immediate. As marketers, we need to fully understand how to cater to these needs and deliver individually crafted engagements that meet the demands of our digital customers.
The answer lies in leveraging the insights in big data, running advanced analytics, along with predictive modeling and machine learning to get an accurate picture of the real-time customer state – that is:
- What the customer is doing at that moment – surfing, texting, watching a video, engaging with his/her favorite app
- How much data they’ve used to date
- Whether or not the network is delivering a quality mobile experience
- If they are close to one of your stores
With Digital Customer Engagement you can combine all this data with information gathered from internal and external systems about past behaviors, purchases, and preferences – so that you can make the optimal offer in real time.
This is what Digital Customer Engagement is all about.